10 Takeaways for Associations from ASAE

Translation and interpreting services are transforming how member-driven organizations engage their audiences. Here’s how Interpro celebrated these solutions in action at ASAE.

For associations, language isn’t just a tool. It’s essential for effective communication with your members.

At the 2024 ASAE Annual Meeting in Cleveland, Interpro Translation Solutions hosted a happy hour designed to spark meaningful conversations about global communication. More than just a social gathering, the event brought together association professionals committed to making their member experiences more inclusive, accessible, and culturally relevant.

In this article, we’ll share everything that we discussed at the event so you can be empowered to host events, meetings, and conferences in any language.

Why Translation & Interpreting Matters to Associations

Member-driven organizations face a unique challenge: they must communicate complex information clearly across diverse communities. Whether they’re publishing technical documentation, hosting training programs, or producing events, associations rely on language services to connect with multilingual audiences.

Interpro specializes in helping these organizations thrive by providing:

• Certified document translation for bylaws, policies, and educational content.
• Remote Simultaneous Interpretation (RSI) for annual meetings, panels, and webinars.
• eLearning localization to support professional development in multiple languages.
• Multilingual desktop publishing to maintain visual consistency across cultures.

Creating Community Around Communication

Co-hosted with BackPocket Agency, the happy hour was a chance to unwind, laugh, and reflect on the partnerships that make these language solutions possible. Since 2018, Interpro’s annual happy hours at ASAE have become a space to connect beyond the trade show floor and reinforce the human side of our work.

The relaxed atmosphere fostered open conversations about interpreting needs, translation best practices, and the growing demand for inclusive content. Attendees shared their organization’s challenges and goals, and the Interpro team offered insights on how strategic localization could support them.

10 Takeaways to Help You Build Stronger Member Experiences with Translated Materials

Every interaction we had at ASAE reinforced a core belief at Interpro: that language access strengthens communities.

Here are 10 proven ways to enhance member engagement with professional translation and interpreting solutions:

1. Prioritize ISO-certified quality assurance to ensure accuracy and consistency.
2. Choose culturally-nuanced translations to build trust and relevance.
3. Leverage Remote Simultaneous Interpretation (RSI) for real-time multilingual accessibility.
4. Localize your eLearning content to support diverse member development.
5. Translate bylaws, policies, and governance materials to promote transparency.
6. Use multilingual desktop publishing to maintain polished, on-brand visuals.
7. Incorporate language services into your annual event planning.
8. Invest in ongoing translation support to keep communications up to date.
9. Partner with a vendor who understands the needs of member-driven organizations.
10. Always approach translation as a strategic extension of your mission.

Building Stronger Member Experiences at ASAE, One Translation at a Time

From multilingual policy guides to real-time interpretation during national conferences, effective language solutions help associations better serve their members. Our happy hour at ASAE was a reminder that behind every successful project is a meaningful partnership.

Whether you’re just beginning to explore translation services or looking to optimize your current strategy, Interpro is here to help.

Need expert translation support? Our team specializes in high-quality localization for member-driven organizations. Contact us today for a consultation.