There are core benefits to working with a professional translation company. Being part of a global company means making your company marketable to a wide variety of clients and customers is your number one priority. You want to expand, you want to connect with clients beyond your current market, and you want to push the success you’re having now to other countries. But without the services of a professional translation company, your ideas for growth are going to fall short.
In 2015, the internet was used by 3.2 billion people, nearly half of the world’s population, so translating your marketing materials, website, and other content into different languages is a no-brainer to achieve global success. But it’s not something you want to leave in the hands of individual translators or your own employees. Your company is professional, and you should rely on a professional translation company to help your business enter the global market and reap these five benefits.
1. A professional translation company provides localization.
Preparing your business to go global is so much more than simply translating your website copy and content into another language. A professional translation company can provide you with localization, which looks at your design and content from the inside out. Multimedia components, graphics, banners – everything is culturally adapted to your target audience to make your company’s content regionally and culturally appropriate. Think of it this way – a freelance translator can overcome the language barriers, but a professional translation company can seamlessly bridge your business to the target culture.
2. It doubles as a marketing tool.
Localizing and translating your company’s content for global consumption is already a necessity, but having a professional translation company take care of your needs doubles as a marketing tool. Not only does a professional translation company have the knowledge and expertise in targeting your intended market, but they know the culture, they know the technology, and they have worked with similar businesses. You don’t have to worry that your newly translated content is going to fall short in another country; with a professional translation company, it will look like it was always meant to be globalized.
3. A professional translation company can globalize your brand with confidence.
Translating your content into Arabic or simplified Chinese will give your business a professional, global appearance, but a professional translation company does more than that. It gives your brand confidence, which can boost your revenue immensely. Your global consumers will feel safe and comfortable with your business as your products and services have been localized for their culture. When consumers are happy and feel wanted by a company, they are more willing to work with you and use your services. A survey conducted by Common Sense Advisory found that businesses that translated information to communicate and keep up with their consumer growth were 2.67 times more likely to experience revenue increases. A multilingual website is one way to achieve this.
4. They are cost-efficient and consistent.
Consistency is key when translating and localizing your products and services. With a professional translation company, the translators are native speakers of each target language and, since they are located in-country, maintain awareness of any changes in the culture and language, in addition to keeping the same tone and voice throughout all of your translated content. A professional translation company will also work with translation memory (TM) tools, featuring linguistic databases that leverage words and keep your translation costs down, give you a shorter turn-around time, and maintain consistency. You also have a lower margin for errors when you partner with a professional translation company and benefit from the technology they utilize.
5. They cover all aspects of your company.
Translating and localizing your products and services goes beyond website copy. Using a professional translation company means everything from your business’s mobile apps to online help is covered. You don’t have to go back and forth between different freelancers to make your entire platform ready for a new language, and if you’re looking to translate and localize for more than one language, you don’t have to start the search for linguistic resources all over again.
The quality you’ll receive when you work with a professional translation company is unsurpassed. Don’t think of it as outsourcing work, but as if you’re joining a team that only wants to provide you with the localization and translation expertise you need to break into the global market with confidence and success.