Styling with PuffCuff
“Interpro made the eCommerce localization process easy for us. They made sure we understood and were comfortable with their process each step of the way. We will trust Interpro with all of our translation needs. We wouldn't change a thing!”
-Ceata Lash, founder and CEO
The PuffCuff is a hair accessory designed for thick, textured hair, invented by PuffCuff founder and creator, Ceata Lash. The first PuffCuff was ready for purchase in early 2014, and by the end of the year, PuffCuff began offering international shipping. In 2015, Lash launched an ambassador program in countries such as Trinidad and Tobago, looking for brand ambassadors to spread the word about PuffCuff through social media, videos, and style and natural hair blogs.
The product is retailed through their website, Amazon, and eBay, increasing its international growth with ease. PuffCuff currently sells in over 40 countries, including Kenya, Venezuela, Morocco, and Denmark. By linguistically and culturally optimizing their marketing materials and website in order to effectively connect with international consumers, the PuffCuff brand provides confidence and convenience for its target audience.