Mobile learning localization involves creating an attractive culturally and linguistically appropriate concept to the target area where it will be used or sold, such as an eLearning course.
Currently, the Latin American mobile learning industry is in an enormous growth phase. In fact, the 32.5 percent increase in mobile learning services and products in Latin America is the world’s second highest regional growth rate. Revenues will more than quadruple the $362.3 million achieved in 2012 to an unbelievable $1.4 billion by 2017.
What does all this mean for mobile learning? The growth in mobile is trending global and now, more than ever, translation is essential to reach the right audience on-the-go. We are seeing more mobile platform versus desktops because if a learning course is localized, then a mobile learning course should be, also. Mobile is the best method to continually ensure that your eLearning programs are effective.
Advantages of Mobile Learning
Billions of dollars are spent annually on global education and learning materials. Mobile users are twice as likely to encourage peer-to-peer feedback and facilitate student communication. Also, they can learn from each other, solve problems and share experiences online. Moreover, they are twice as likely to utilize podcasts, blogs, and videos. Other advantages include:
- Productivity. Mobile learning enhances motivation, increases productivity and boosts attendance benefits of an asynchronous mode of learning delivery.
- Learning on-the-go. Besides the fact that millennials will make up nearly 40 percent of the workforce, most students make use of their cell phones to learn.
- Performance support. Students using mobile devices such as tablets have an increased desire to learn more, and as learning modules get more collaborative and smaller, they become a real-time support rather than just a mode for delivering training.
- Portability. The fact that people can learn on the way to work or at home means that they do not have to be tied to a desktop.
With mobile learning localization, you can deliver short learning components on a limited space basis, such as texts, assessments and case studies. These short, precise and spaced-out interventions are more effective than overwhelmingly large elements, and mobile is ideal for delivering them.
Rethinking Training Strategies
Mobile devices are changing the course of learning. However, this does not mean that formal eLearning courses or classroom-based training are disappearing. It just indicates that the shift toward mobile is requiring that schools rethink their training strategies to design learning curriculum centered around mobile devices. Disseminating your courses into a mobile format amenable for innovative usages that supports business enhances your bottom line and learning return on investment. The next five years will be a transformation of how we train and educate based on mobile innovations. Mobile learning represents a fantastic break and opportunity in how we educate.
Future of Mobile Learning
By recognizing and utilizing audiovisual translation in connection with a professional mobile learning localization company, you will have the tools to generate an accurate and effective localized representation of your content into a foreign language for your target audience. This will improve the quality of your final products and services, and you will see a rapid return on investment.
Global eLearning courses offer many advantages. By circumventing mobile learning localization pitfalls and some of the most common mistakes of localization, you can make your strategy a booming success. Localization provides the opportunity to attract a comprehensive target audience who can benefit from your eLearning courses. It also boosts sales and builds an international eLearning brand. Reaping these rewards is possible by realizing and acting on the global mobile learning localization trends.